152. Microsoft acknowledges that “if Bing or Google were not doing vertical searches well, or a minimum of not having natural results that individuals might click on to get to vertical search engines like google and yahoo,” customers m?ght bypass GSEs ?nd inste?d search straight on Amazon f?om t?e outset. Furthermor?, t?ere’? a chance that the features extracted fr?m th? cache during the serve t?m? won’t b? up-to-date. 153. Even f?r overlapping queries, GSEs and SVPs can function complementary search platforms. 2168:5-2169:?leven (Giannandrea) (d?es not consider SVPs t? be GSEs); ?d. ?d. ?t 2171:10-13 (Giannandrea) (agreeing t?at “users, when they put something in the URL bar of Safari, they have an expectation that it’s going to go to a basic search engine”); i?. 3670:12-13 (Ramaswamy) (GSEs are “best defined in contrast to a specialised search engine”); id. In ?ther phrases, t?ere is no evidence that increased ??e of SVPs correlates ?ith ? diminished use of Google or ?ther GSEs. 157. Empirical analysis-carried ?ut ?y Google-demonstrates th?t ?se of SVPs ?s complementary, ?lightly than cannibalistic. ?n this text, ?ou’ll discover ho? t? make us? of ads to succeed ?n ?our preferrred prospects. ??r th? UAE market, think ab?ut us?ng eac? English and Arabic to broaden ?our reach
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