The? spend so much time running around the world buying new co?lections that they complain about not knowing whi?h season is which anymore. Dr?es: Y?u have a point, healing hands scrubs but the fact is that my collections sell well. It’s just as well. A single pa?king-?ook will do, but it is b?tter to use four; the outend has four hook? as well. Both of these websites offer first pur?hase discounts, fr?e shipping on minimum purch?ses, and emb?oidery app ?iscount, so if ??u ar? torn about which one ?s ?ette?.
You can find it in h?w you merchandise a c?llection, how you link garments or how you connect an element that sold well one season to it?ms the f?llowing sea?on. Anja: ?re there parts of the fashion ind??try that you find hard to id?ntify with? Ha?e enough self-assurance to compare it to other ideas and see how it fits with oth?r players in y?ur industry. Anja: How do you ?ee your own role in the behemoth that the fashion industry today has become?
Dries: Actual?y, I t?ink that the good thing about the fashion industry today is th?t it a?lows for a lot of different alternatives.
Dri?s: The fashion indu?tr? is full of tricks a?out how to create desirability and make th?ngs mo?e commercial. I don’t want to come across as a commercial d?signer, but I ?m a designer concerned with creating garments for men and ?om?n that sell. Dries: Well, for most designers the pre-coll??tion is their commercial c?llection – ?t’s what they sell. Also, I want to see every yarn, every p?lette, every button – ?very element of every collection.
The first three looks have to be intr?guing enough to make people want to see th? rest. When I went to Portsmouth Pride everyone was really hap?y and excited to se? me in drag for the first time. There a?e others. But my decision not to make pre-collections like all the major brands do for example, embroidery is based on t?e fact that w? wouldn’t have the time to make it a? well as our main ?ollection. It’s as if the fast turn-?round that customer? have come to expect from the sto?es on the high street, ?as als? ended up completel? altering the way high fashion brands work.
I get by without the pre-collections that are so essential for many other brand?.
I d?dn’t take my car but decided to go by bike so it would ?e easie? to get away quickly if thing? got nasty. This means that we can get early orders, pilot shirts which in turn helps us when we place fabri? orders with our suppliers. To measure your wa?st you place the tape measure across your natural waistline. There’s a lot more space for individual?t? today. The ad?antage of this is space saving (no f?lding need?d) and labor saving (no helper ne??ed). Would it be fair to ?ay that, as a designer who is very well established and well res??cted by now, certain all?wances are made for you?
That, to me, i? the fun part. In the late 1990s when the big ?rou?s started buying up ind?pendent designers, army uniform it l?oked for a while ?s if that was t?e future – we all ha? to become part of ? big conglomerate.
