The US Whey Protein Market is estimated to grow at a CAGR of around 8% during the forecast period, i.e., 2024-30.
US Whey Protein Market Driver:
Health Consciousness and Rising Disposable Income Synergistically Drive the Growth of The US Whey Protein Market- Driven by increased health education and a desire for improved quality of life there is a growing emphasis on healthier lifestyles. This has proactively led consumers to integrate protein supplements like whey into their diets. Also, the old age population in the US is growing and this is expected to positively impact the Whey Protein Market. For instance, as per the Population Reference Bureau, it is projected that the number of Americans ages 65 and older will increase from 58 million in 2022 to 82 million by 2050. The increase in the old-age population would contribute to an increased demand for whey protein products due to the increased risk for Sarcopenia which is the loss of muscle mass due to the natural aging process coupled with a desire for improved quality of life among older adults.
Further, increasing disposable personal income has allowed these individuals to spend more on their health. For instance, as per the US Bureau of Economic Analysis, personal income in the US increased from USD21,284.0 billion in 2021 to USD23,315.9 billion in 2023. Due to high disposable income individuals were able to afford premium-priced whey protein products. Consequently, manufacturers also targeted these affluent consumers with higher-quality whey protein offerings, specialized formulations, and premium packaging, potentially driving market growth and innovation in the US Whey Protein Market.
Therefore, owing to the above-mentioned factors the market for Whey Protein in the US would continue to witness prosperity during the forecasting years.
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Key Market Reports Highlights
- Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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US Whey Protein Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2023
-Historical Period: 2019 to 2022
-Forecast Period: 2024 to 2030
- By Product Type
- Whey Protein Concentrate (WPC)- Market Size & Forecast 2019-2030, USD Million
- Whey Protein Isolate (WPI)- Market Size & Forecast 2019-2030, USD Million
- Whey Protein Hydrolysate (WPH)- Market Size & Forecast 2019-2030, USD Million
- By Application
- Sports Nutrition- Market Size & Forecast 2019-2030, USD Million
- Food & Beverages- Market Size & Forecast 2019-2030, USD Million
- Dietary Supplements- Market Size & Forecast 2019-2030, USD Million
- Animal Feed- Market Size & Forecast 2019-2030, USD Million
- By Distribution Channel
- Online Stores- Market Size & Forecast 2019-2030, USD Million
- Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, USD Million
- Pharmacies- Market Size & Forecast 2019-2030, USD Million
- Specialty Stores- Market Size & Forecast 2019-2030, USD Million
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Hilmar Cheese Company, Inc., Glanbia PLC, Arla Foods Ingredients Group P/S, Fonterra Co-Operative Group Limited, Carbery Group, LACTALIS Ingredients, Agropur Cooperative, Saputo Inc., Nestle S.A., AS-IT-IS Nutrition, Davisco, and Others
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