According to recent industry analysis, the global sea buckthorn market reached a value of USD 396.66 million in 2024. Aided by increasing consumer awareness regarding the nutritional and medicinal benefits of sea buckthorn, the market is projected to grow at a robust compound annual growth rate (CAGR) of 9.60% during the forecast period of 2025 to 2034, ultimately reaching a valuation of USD 992.03 million by 2034.
Sea buckthorn, a deciduous shrub native to Europe and Asia, produces orange-yellow berries that are rich in vitamins, minerals, antioxidants, and essential fatty acids. The berries are widely used in the production of oils, juices, capsules, cosmetics, and dietary supplements due to their numerous health benefits, including improved immunity, cardiovascular health, skin regeneration, and anti-inflammatory properties.
The global sea buckthorn market is being fuelled by the rising demand for plant-based and functional foods, the rapid expansion of the nutraceutical and personal care industries, and growing interest in traditional and natural remedies.
Sea Buckthorn Market Size
The sea buckthorn market has expanded significantly in recent years as consumer preferences continue shifting towards natural and organic ingredients. The industry’s valuation of USD 396.66 million in 2024 reflects increasing product penetration in both developed and emerging economies. The market is expected to nearly triple in size by 2034, indicating strong and sustained demand across various application segments.
Key contributors to market growth include the rising incorporation of sea buckthorn in dietary supplements, skincare and haircare products, herbal teas, juices, and therapeutic formulations. The versatility of sea buckthorn, combined with its exceptional nutrient profile, has positioned it as a high-value botanical in health and wellness markets worldwide.
Sea Buckthorn Market Share
The food and beverages segment holds a significant share in the global sea buckthorn market, primarily driven by growing consumer interest in superfoods and functional beverages. Sea buckthorn juice, powder, and puree are increasingly used in health drinks, smoothies, and nutritional bars.
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The personal care and cosmetics segment is also expanding rapidly, as sea buckthorn oil becomes a popular ingredient in moisturisers, anti-aging creams, serums, shampoos, and soaps. The oil’s regenerative and antioxidant properties make it especially attractive to skincare and haircare brands focused on clean beauty.
Geographically, Asia Pacific holds the dominant share in the global sea buckthorn market, led by China, India, and Mongolia—countries where the plant has been used in traditional medicine for centuries. Europe and North America follow, with rising demand for herbal supplements and organic personal care products contributing to regional market growth.
Sea Buckthorn Market Trends
Several emerging trends are shaping the sea buckthorn market’s future:
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Rise in Nutraceutical Applications: There is a growing trend of using sea buckthorn as a functional ingredient in supplements targeted at immunity, digestion, skin health, and cardiovascular function.
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Clean Label and Organic Products: Consumers are increasingly seeking products with transparent ingredient lists and organic certification. Sea buckthorn, often cultivated without synthetic chemicals, aligns well with this demand.
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Ayurveda and Traditional Medicine Integration: The increasing acceptance of Ayurvedic and traditional remedies in mainstream health and wellness has opened new avenues for sea buckthorn-based formulations.
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Sustainable Harvesting Practices: With environmental concerns on the rise, ethical and sustainable sourcing of sea buckthorn is becoming a focus area for manufacturers and consumers alike.
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Cosmeceuticals Growth: Sea buckthorn oil is gaining popularity in cosmeceuticals—products that bridge the gap between cosmetics and pharmaceuticals—owing to its anti-aging, healing, and protective qualities.
Drivers of Growth
Several factors are contributing to the rapid expansion of the global sea buckthorn market:
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Rising Health Consciousness: Consumers are increasingly adopting health-conscious lifestyles and preventive healthcare practices, driving demand for nutrient-dense natural products like sea buckthorn.
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Expanding Personal Care Industry: The global rise in demand for organic skincare and haircare products is fuelling the use of sea buckthorn oil in cosmetic formulations.
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Booming Herbal Supplement Industry: With the growing preference for natural over synthetic supplements, sea buckthorn is becoming a key ingredient in multivitamins, detox supplements, and beauty-from-within capsules.
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Technological Advancements in Processing: Modern extraction and formulation technologies are enhancing the efficacy, shelf-life, and versatility of sea buckthorn products, thereby expanding their applications.
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Increased Global Awareness and Accessibility: Online health and wellness platforms, along with retail expansions in developing markets, are making sea buckthorn-based products more accessible to a global audience.
Technology and Advancement
Innovations in processing and extraction technology are playing a pivotal role in enhancing the quality and application scope of sea buckthorn products. Supercritical CO? extraction, cold-press methods, and ultrasonic-assisted extraction are increasingly being employed to retain the full spectrum of bioactive compounds from the berries and seeds.
In addition, advancements in encapsulation technologies are allowing manufacturers to improve the stability and bioavailability of sea buckthorn oil in supplement and cosmeceutical products. Nanoemulsions and liposomal delivery systems are being explored to increase absorption and effectiveness, particularly in skin and joint health formulations.
R&D efforts are also being directed towards standardising active compounds such as omega-7 fatty acids, flavonoids, and vitamin C, which help support claims in the nutraceutical and skincare segments.
Competitive Landscape
Some of the major players explored in the report by Expert Market Research are as follows:
- SEABUCKWONDERS
- Badger Company, Inc
- Natures Aid Ltd
- Natura Health Products
- Others
Challenges and Opportunities
Despite its strong growth potential, the global sea buckthorn market faces several challenges:
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Supply Chain Limitations: Sea buckthorn is primarily wild-harvested or grown in limited geographic regions, making consistent supply a challenge during adverse weather or political disruptions.
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High Production Costs: The harvesting and processing of sea buckthorn are labour-intensive and costly, which can impact pricing and limit market penetration.
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Lack of Standardisation: The absence of uniform standards for extract potency and quality can lead to inconsistent product efficacy, affecting consumer trust and regulatory approval.
However, the market presents numerous opportunities:
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Expansion into Functional Foods: Sea buckthorn can be developed into a wide range of functional food products, including yoghurts, teas, gummies, and fortified cereals.
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Entry into Pharmaceutical Applications: Given its anti-inflammatory, antimicrobial, and tissue-regenerative properties, sea buckthorn holds potential for pharmaceutical formulations in wound healing, metabolic health, and gastrointestinal support.
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Sustainable Beauty Market: As demand for eco-friendly beauty products grows, brands can leverage sea buckthorn’s natural profile to appeal to conscious consumers.
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New Cultivation Regions: Efforts to introduce sea buckthorn farming in suitable climates outside its native regions could stabilise supply and create new economic opportunities.
Sea Buckthorn Market Forecast
Looking ahead, the global sea buckthorn market is expected to witness robust and sustained growth through 2034. With an estimated CAGR of 9.60%, the market is forecast to reach a valuation of USD 992.03 million by the end of the forecast period.
Rising health awareness, increased demand for plant-based functional products, and ongoing product innovations across food, pharmaceutical, and cosmetic industries will continue to drive the market. As research further substantiates the therapeutic benefits of sea buckthorn and supply chains become more efficient, the industry is likely to solidify its position as a cornerstone in the global natural health and wellness market.
