The Global Influencer Marketing Platform Market size was valued at USD 14.98 Billion in 2024 and is projected to reach USD 58.88 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 35.19% during the forecast period, i.e., 2025-2030.
Global Influencer Marketing Platform Market Driver:
Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth – In recent years, there has been a rising shift of businesses & large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small & large-scale corporations to facilitate their brand campaign & optimize their content based on the consumer’s preference, giving positive outcomes to the companies. According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results & feedback from consumers. Additionally, these solutions help in streamlining the task & automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.
Moreover, there is a surge in influencer fraud across the Globe. According to the statistics by KlugKlug, an influencer marketing company, around 58.5% of Instagram profiles of the influencers have spurious followers, and a few of the influencers are involved in fraudulent activities. Therefore, it becomes pivotal for organizations to seek solutions, such as AI-based Influencers & AI-driven platforms that help them in analyzing potential influencing fraud risks and improve the authenticity of the brand campaign. Thus, the rising shift of large & small enterprises towards AI solutions to boost efficiency and reach a large number of consumers is driving the Global Influencer Marketing Platform.
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Key Market Reports Highlights
- Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Global Influencer Marketing Platform Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2024
-Historical Period: 2020 to 2023
-Forecast Period: 2025 to 2030
- By Offering
- Software- Market Size & Forecast 2020-2030, (USD Million)
- Software, By Type- Market Size & Forecast 2020-2030, (USD Million)
- Web-based- Market Size & Forecast 2020-2030, (USD Million)
- Mobile-based- Market Size & Forecast 2020-2030, (USD Million)
- Software, By Deployment Mode- Market Size & Forecast 2020-2030, (USD Million)
- Cloud- Market Size & Forecast 2020-2030, (USD Million)
- On-premises- Market Size & Forecast 2020-2030, (USD Million)
- Software, By Type- Market Size & Forecast 2020-2030, (USD Million)
- Services- Market Size & Forecast 2020-2030, (USD Million)
- Professional Services- Market Size & Forecast 2020-2030, (USD Million)
- Consulting- Market Size & Forecast 2020-2030, (USD Million)
- Deployment & Integration- Market Size & Forecast 2020-2030, (USD Million)
- Support & Maintenance- Market Size & Forecast 2020-2030, (USD Million)
- Managed Services- Market Size & Forecast 2020-2030, (USD Million)
- Professional Services- Market Size & Forecast 2020-2030, (USD Million)
- Software- Market Size & Forecast 2020-2030, (USD Million)
- By Application
- Search & Discovery- Market Size & Forecast 2020-2030, (USD Million)
- Campaign Management- Market Size & Forecast 2020-2030, (USD Million)
- Analytics & Reporting- Market Size & Forecast 2020-2030, (USD Million)
- Content Creation- Market Size & Forecast 2020-2030, (USD Million)
- Influencer Relationship Management- Market Size & Forecast 2020-2030, (USD Million)
- Compliance Management- Market Size & Forecast 2020-2030, (USD Million)
- Payment Processing- Market Size & Forecast 2020-2030, (USD Million)
- Product Seeding- Market Size & Forecast 2020-2030, (USD Million)
- Social Listening- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- By Marketing Type
- Thought Leadership & Industry Expertise- Market Size & Forecast 2020-2030, (USD Million)
- Content Marketing & Distribution- Market Size & Forecast 2020-2030, (USD Million)
- Event Promotion & Attendance- Market Size & Forecast 2020-2030, (USD Million)
- Product Launches & Announcements- Market Size & Forecast 2020-2030, (USD Million)
- Lead Generation & Sales Enablement- Market Size & Forecast 2020-2030, (USD Million)
- Employee Advocacy & Brand Endorsement- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- By End-Use Industry
- Retail & E-Commerce- Market Size & Forecast 2020-2030, (USD Million)
- Fashion & Lifestyle- Market Size & Forecast 2020-2030, (USD Million)
- Health Wellness- Market Size & Forecast 2020-2030, (USD Million)
- Sports & Fitness- Market Size & Forecast 2020-2030, (USD Million)
- Food & Beverages- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- Travel & Hospitality- Market Size & Forecast 2020-2030, (USD Million)
- Media & Entertainment- Market Size & Forecast 2020-2030, (USD Million)
- Gaming- Market Size & Forecast 2020-2030, (USD Million)
- Advertising & Marketing Agencies and PR- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- BFSI- Market Size & Forecast 2020-2030, (USD Million)
- Automotive & Transportation- Market Size & Forecast 2020-2030, (USD Million)
- Education- Market Size & Forecast 2020-2030, (USD Million)
- Healthcare & Life Sciences- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- Retail & E-Commerce- Market Size & Forecast 2020-2030, (USD Million)
- By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – Triller, Meltwater, IZEA, Impact.Com, Launchmetrics, Traackr, Aspire.Io, Creatoriq, Later, Grin, Sprout Social, Captiv8, LTK, Brandwatch, Bazaarvoice, and Others
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