The Global Bulk SMS Marketing Services Market size was valued at around USD 4.8 billion in 2024 and is projected to reach USD 8.3 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30.
Global Bulk SMS Marketing Services Market Driver:
High Mobile Penetration Globally Driving the Market – Excessive mobile penetration globally is a key driver of the Global Bulk SMS Marketing Services Market as it gives companies unparalleled reach and access to clients across all demographics. With 5.54 billion unique subscribers in 2023, it accounts for about 68% of the global population. SMS is one of the most accessible forms of communication in regions with little net connectivity allowing it to cater to a massive consumer base without any hassle. Companies from distinctive sectors rely on bulk SMS for promotional messages, transactional notifications, and consumer interaction. In rising markets, mobile phones have emerged as the primary digital means of communication, which makes SMS an imperative for brands to engage with customers. The range of mobile users worldwide is expected to be approx. 7.5 billion by 2025, resulting in the sustained growth of the global Bulk SMS marketing services industry driven by the global accessibility and effectiveness of mobile phones.
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Key Market Reports Highlights
- Market Dimensions & Projections
- Pricing Evaluation
- Recent Strategic Moves by Companies
- Primary Stakeholders
- Import/Export Trend Analysis
- Competitive Landscape Assessment
- Emerging Opportunities
- Market Trends and Indicators
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Global Bulk SMS Marketing Services Market Segmentation:
The market report categorizes the market based on different segments and geographical analysis.
Study Timeline:
-Base Year: 2024
-Historical Period: 2020 to 2023
-Forecast Period: 2025 to 2030
- By Deployment Type
- On-Premise – Market Size & Forecast 2020-2030, USD Million
- SaaS – Market Size & Forecast 2020-2030, USD Million
- By Enterprise Size
- SMEs- Market Size & Forecast 2020-2030, USD Million
- Large Enterprises- Market Size & Forecast 2020-2030, USD Million
- By Component
- Software- Market Size & Forecast 2020-2030, USD Million
- Services- Market Size & Forecast 2020-2030, USD Million
- By Message Type
- Text Only- Market Size & Forecast 2020-2030, USD Million
- Multimedia Messages (MMS)-Market Size & Forecast 2020-2030, USD Million
- By SMS Type
- Transactional SMS-Market Size & Forecast 2020-2030, USD Million
- Promotional SMS-Market Size & Forecast 2020-2030, USD Million
- Alert SMS-Market Size & Forecast 2020-2030, USD Million
- Personalized SMS-Market Size & Forecast 2020-2030, USD Million
- By Application
- Customer Engagement-Market Size & Forecast 2020-2030, USD Million
- Sales & Offers-Market Size & Forecast 2020-2030, USD Million
- Event Notifications-Market Size & Forecast 2020-2030, USD Million
- Others
- By Terminal Type
- Mobile Based-Market Size & Forecast 2020-2030, USD Million
- Desktop Based-Market Size & Forecast 2020-2030, USD Million
- By End User
- Retail & E-Commerce- Market Size & Forecast 2020-2030, USD Million
- Healthcare- Market Size & Forecast 2020-2030, USD Million
- Banking & Finance-Market Size & Forecast 2020-2030, USD Million
- Travel & Hospitality- Market Size & Forecast 2020-2030, USD Million
- Education-Market Size & Forecast 2020-2030, USD Million
- Others
- By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
Competitive Landscape
With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including – TextMagic Ltd., SendPulse, Exotel Techcom Pvt. Ltd., Text Marketer, King Digital Pvt. Ltd., IMImobile, Osumare, ClickSend, Dove Soft Pvt. Ltd., Bitrix, Inc., directSMS, Agilecrm.com, MessageBird., Celerity Systems (Pty) Ltd., and others
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